You're invited to the CTSI Business Round Table Webinar on Strategic Marketing!

We hope you'll join us on May 25 at 2 PM EDT.

As a member of CTSI, you are invited to our first ever, exclusive Business Round Table webinar. This month, we'll cover strategic marketing with Ted Dacko on May 25 at 2 PM EDT. E-mail Laura to receive an invitation to the call. We hope to see you there!

Many people really don't understand strategic marketing. They think that marketing is brochures, web sites, webinars, and collateral. Strategic marketing is the most critical function in any company. It answers the simple but critical question, "how are we going to win in our market?" This webinar will focus on how to do that. Without a clearly articulated "win strategy", organizations wander from tactic to tactic and never articulate the goal. Dacko will draw parallels between B2B business and a political campaign where there is a candidate (sales organization) and a campaign manager (strategic marketing). This is one discussion you won't want to miss, regardless of the size and stage of your company.

Contact CTSI to RSVP
Laura Benold
email:
phone: 512/692-7267

About the Expert, Ted Dacko

Ted Dacko has more than 36 years of experience in executive-level management and leadership, including sales, marketing, M&A and the Chief Executive Office, principally in the area of software applications and solutions. His career has primarily been spent following the founder where, as CEO, he has been credited with taking great ideas and turning them into great companies.

Most recently, Ted was CEO of HealthMedia® Inc., which he took from a small, near-death company to a $40M annual SaaS business. The company was sold to Johnson & Johnson in 2008 and resulted in an 18 to 1 return on invested capital for Chrysalis Ventures in a six-year time frame and a 10 to 1 return on invested capital for Arboretum Ventures which invested a short time later. This was accomplished during the worst economic time in recent history.

Ted built HealthMedia Inc. employing a market disruption approach that utilized concepts from Blue Ocean Strategy, Competitive Strategy, Solution Selling, Ten Faces of Innovation, Positioning - The Battle for your Mind, Bang and Crossing the Chasm. The company was the Company Of The Year in Michigan in 2008, and Ted was Entrepreneur Of The Year in 2008.

Prior to HealthMedia®, Ted served as President and CEO at Centromine, an Internet-based behavioral health firm, headquartered in Ann Arbor, Michigan and Orion Micro Systems, which was based in Waterbury, Connecticut. He has also worked in larger organizations including Hyperion Software, Comshare and General Electric and has held a full range of positions across the company including software development, finance, client services, sales, marketing, strategy development, M&A and CEO.

Ted serves on several advisory committees, including the Senior Leadership Development Council of Health Promotion Advocates, Health Enhancement Research Organization (HERO) Think Tank, the Institute for Health and Productivity Management (IHPM) and Disease Management Association of America (DMAA). Ted holds a Bachelor's Degree in Mathematics from Waynesburg College in Waynesburg, Pennsylvania, and a Master's Degree in Mathematics from The College of William and Mary in Williamsburg, Virginia.

www.ct-si.org

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