Soane Labs develops and applies nanotechnology and advanced polymer chemistry to the personal care industry trough novel colorants and high-affinity polymers. By controlling the spontaneous self-assembly of polymers and nanoparticles at interfaces, the color, look, and feel of skin or hair can be modified. Furthermore, by modifying the surface using self-assembly of polymers, safe and environmentally friendly materials can be used with less toxicity than many materials currently used in personal care products. For example, many of today’s commercial coloring products involve reactive precursor blends, which cause staining and other undesirable effects. In contrast, Soane Labs’ hybrid pigments can impart both desired physical attributes and enhanced color. The combination of hybrid pigments and self-assembled polymers have been found to produce both hair and skin cosmetics with unique properties. Soane Labs has been successful in developing many hair care treatments using this area of nanotechnology including a system for advanced hair hold, easy-to-apply hair color, and UV-blocking/conditioning agents. Such nanotechnology products can lead to better product performance, high safety for consumers, and better economics for manufacturers.