 | Clean Technology 2007
Technical Proceedings of the 2007 Clean Technology Conference and Trade Show
Chapter 6: Industry and Policy |
| | Clean Tech: New Paradigms and Communications Challenges | | Authors: | M. Allison, A. Pray, H. Drage and P. Missimore | | Affilation: | Waggener Edstrom, US | | Pages: | 183 - 186 | | Keywords: | clean tech, public relations | | Abstract: | As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications. |  | This paper is available to CTSI members in PDF© format. | | ISBN: | 1-4200-6382-0 |
| Pages: | 338 |
| Order: | Online/Mail/Fax Ordering Options |
| Indexes: | Keywords, Authors, Affiliations |
| Up | |
|
|
|
