Technical Proceedings of the 2007 Clean Technology Conference and Trade Show

Clean Technology 2007

Chapter 6: Industry and Policy

Authors:
M. Allison, A. Pray, H. Drage and P. Missimore
Affilation:
Waggener Edstrom, US
Pages:
183 - 186
Keywords:
clean tech, public relations
Abstract:
As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications.
Clean Tech: New Paradigms and Communications Challenges
ISBN:
1-4200-6382-0
Pages:
338