Clean Tech: New Paradigms and Communications Challenges

	Clean Technology 2007 Chapter 6: Industry and Policy
	Clean Tech: New Paradigms and Communications Challenges
Authors:	M. Allison, A. Pray, H. Drage and P. Missimore
Affilation:	Waggener Edstrom, US
Pages:	183 - 186
Keywords:	clean tech, public relations
Abstract:	As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications.
ISBN:	1-4200-6382-0
Pages:	338
Order:	Online/Mail/Fax Ordering Options
Indexes:	Keywords, Authors, Affiliations
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Clean Technology 2007

Chapter 6: Industry and Policy

Clean Tech: New Paradigms and Communications Challenges