Tajima Motor’s Development of Electric Vehicles”

Nobuhiro “Monster” Tajima

Nobuhiro “Monster” Tajima

Chairman/CEO
Tajima Motor Corporation
Nobuhiro ‘Monster’ Tajima has been a car mechanic, engineer, champion race car driver, and successful business executive who is one of most innovative leaders in the Japanese auto industry. He played a major role in promoting motor sports with Suzuki under the “Suzuki Sports” brand. As a race car driver, he’s won the Asia Pacific Rally Competition five times and won the Pikes Peak International Hill Climb (PPIHC) six consecutive years from 2006 to 2011. In 2010, he joined Mr. Soichiro Fukutake of Benesse Holdings, Inc. to establish the Association for the Promotion of Electric Vehicles (APEV) in Japan to promote electric vehicles. As a rally driver who has competed worldwide he has seen first hand the serious impact climate change has had all over the world, and felt the urgency to change from fuel cars to cleaner vehicles. In 2012, he challenged PPIHC with his first electric race car the “E-Runner”, and in 2013 he won the PPIHC Electric Vehicle Division with a record setting time.