Harnessing the power of the sun, the wind…and the media? Why cleantech companies need to innovate both in the lab and in their communications.

M. Allison
Waggener Edstrom, US

Keywords:

clean tech, public relations

Abstract:

As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications.


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PARTNERS

Partnering Events:

Co-Produced by

Clean Technology and Sustainable Industries Organization
MIT·Stanford·UC Berkeley Nanotechnology Forum
TechConnect
Nano Science and Technology Institute

Gold Sponsor

Buchanan Ingersoll & Rooney, PC

Silver Sponsor

New Mexico Economic Development Partnership

Break Sponsor

Halliburton

Sponsors

Omron Silicon Valley
Lawrence Berkeley National Laboratory
American River Ventures
Economic and Workforce Development through the California Community Colleges
Controlled Contamination Services, LLC
SOPOGY, Inc.
Clean Technology International Corp.
Full Circle Solar
NanoDynamics, Inc.
IBP-CAS
Riverside Technologies
NanoSelect, Inc.
SolarCity
Power of Minus Nine
Akeena Solar
Charles Pankow Builders

Press Sponsor

Business Wire

Commercialization Partner

BusinessWeek

Media Sponsors

Nature
Science Magazine
Red Herring, Inc.
Fuel Cell Magazine
Battery Power Products & Technology
R&D Magazine
Sustainable Industries Journal
Inside Greentech
CLEAN — Soil, Air, Water

 

cleantech